Step-by-Step Complete Guide (Beginner to Advanced) for Google AdSense Approval
Why WordPress Is the Best Choice for AdSense Websites
If you are planning to create a professional website that earns money from Google AdSense, WordPress is the best and safest platform you can choose.
More than 43% of websites on the internet use WordPress — including many AdSense-approved blogs. The reason is simple:
- Easy for beginners
- Powerful for advanced users
- SEO-friendly
- Fully compliant with Google AdSense policies
- Huge ecosystem of themes and plugins
This guide will teach you everything from zero, even if:
- You have no technical background
- You have never built a website before
- You want a long-term AdSense-approved blog
We will go step by step, no skipping, no confusion.
Section 1: Understanding the Basics (Before You Start)
Before touching WordPress, you must understand how websites work. This helps avoid mistakes that often cause AdSense rejection.
1.1 What Is a Website?
A website is a collection of web pages stored on a server and accessed using a domain name.
Example:
- Domain:
example.com - Pages: Home, Blog, About, Contact, Privacy Policy
1.2 What Is WordPress?
WordPress is a Content Management System (CMS) that allows you to:
- Create pages
- Write blog posts
- Upload images
- Customize design
- Manage SEO
without coding
⚠️ There are two types of WordPress:
| Type | Description | Use for AdSense? |
|---|---|---|
| WordPress.com | Hosted platform | ❌ Not recommended |
| WordPress.org | Self-hosted | ✅ BEST choice |
👉 Always use WordPress.org for AdSense websites.
1.3 How AdSense Websites Work
A successful AdSense website has:
- High-quality original content
- Clear navigation
- Fast loading speed
- Legal pages
- User-friendly design
Traffic → Ads shown → Clicks → Earnings
Google rewards helpful websites, not shortcuts.
Section 2: Choosing the Right Niche (Very Important for AdSense)
Many websites fail because they choose the wrong niche.
2.1 What Is a Niche?
A niche is the main topic of your website.
Examples:
- Technology
- Health
- Finance
- Education
- Travel
- Blogging tips
2.2 Best Niches for AdSense (Beginner-Friendly)
Here are safe and high-RPM AdSense niches:
✅ Blogging & SEO
✅ Education & Tutorials
✅ Technology & Gadgets
✅ Health (Informational, NOT medical advice)
✅ Finance (Basic guides, NOT investment advice)
✅ Lifestyle & How-to guides
⚠️ Avoid:
- Adult content
- Gambling
- Piracy
- Fake downloads
- Hate or violence
These violate AdSense policies.
2.3 Niche Selection Formula (Human Method)
Ask yourself:
- Can I write 50–100 articles on this topic?
- Can I explain things in my own words?
- Do people search for this topic?
👉 Passion + Search demand = Long-term success
Section 3: Buying Domain Name (Professional Setup)
Your domain name is your online identity.
3.1 How to Choose a Good Domain Name
A good domain name should be:
- Short and easy
- Easy to remember
- Brandable
- Without numbers or hyphens
Examples:
- ❌ best-seo-tips-123.com
- ✅ seosmartguide.com
3.2 Best Domain Extensions for AdSense
Recommended:
.com(Best).net.org
Avoid:
- Free domains
- Suspicious extensions
3.3 Where to Buy Domain
Popular and trusted providers:
- Namecheap
- GoDaddy
- Google Domains
Always use real information while registering.
Section 4: Buying Hosting (Foundation of Your Website)
Hosting is where your website files live.
4.1 Why Hosting Quality Matters
Bad hosting causes:
- Slow website
- Downtime
- AdSense rejection
Good hosting gives:
- Fast loading
- Better SEO
- Better user experience
4.2 Best Hosting for WordPress AdSense Websites
Beginner-friendly hosting:
- Bluehost
- SiteGround
- Hostinger
Choose:
- WordPress optimized
- SSL certificate included
- Good customer support
4.3 Connecting Domain to Hosting
Most hosting providers:
- Offer free domain connection
- Provide DNS instructions
Usually takes 5–30 minutes, sometimes up to 24 hours.
Section 5: Installing WordPress (Step-by-Step)
5.1 One-Click WordPress Installation
Most hosting providers offer:
- Control Panel (cPanel)
- Softaculous / WordPress Installer
Steps:
- Login to hosting
- Open WordPress Installer
- Choose domain
- Set username & password
- Click Install
🎉 WordPress is installed!
5.2 Accessing WordPress Dashboard
Login URL:
yourdomain.com/wp-admin
Dashboard is where you:
- Write posts
- Customize design
- Install plugins
Section 6: Basic WordPress Settings (Very Important)
Before writing content, configure WordPress correctly.
6.1 General Settings
Go to: Settings → General
- Site Title (Brand name)
- Tagline (Simple description)
- Timezone (Correct country)
6.2 Permalink Settings (SEO Critical)
Go to: Settings → Permalinks
Select:
Post name
❌ Bad:
yourdomain.com/?p=123
✅ Good:
yourdomain.com/how-to-build-wordpress-site
6.3 Reading Settings
Set:
- Homepage displays: Your latest posts (for blogs)
- Discourage search engines: ❌ unchecked
Section 7: Choosing the Right WordPress Theme (AdSense-Friendly & SEO Safe)
Your theme controls design, speed, layout, and user experience. A bad theme is one of the most common reasons for AdSense rejection.
7.1 What Makes a Theme AdSense-Friendly?
An AdSense-approved theme should be:
✅ Fast loading
✅ Mobile responsive
✅ Clean and simple design
✅ Easy navigation
✅ Proper content spacing
✅ No aggressive ads or popups
Google prefers user-first design, not flashy layouts.
7.2 Best Free WordPress Themes for AdSense
These themes are tested, trusted, and safe:
🔹 Astra
- Very fast
- Clean design
- Perfect for blogs
- Easy customization
🔹 GeneratePress
- Lightweight
- Excellent for SEO
- Used by many AdSense publishers
🔹 Kadence
- Modern look
- Great typography
- Beginner friendly
👉 Recommendation: Start with Astra if you are new.
7.3 How to Install a WordPress Theme
Steps:
- Go to Dashboard → Appearance → Themes
- Click Add New
- Search theme name (e.g., Astra)
- Click Install
- Click Activate
That’s it 🎉
7.4 Theme Customization (Basic Setup)
Go to:
Appearance → Customize
Focus on:
- Logo
- Colors (use neutral colors)
- Typography (simple fonts)
- Header & footer
⚠️ Avoid:
- Too many colors
- Heavy animations
- Cluttered layout
Section 8: Essential WordPress Plugins (Must-Have for AdSense)
Plugins extend WordPress functionality. But too many plugins = slow website.
8.1 Essential Plugins List (AdSense Safe)
🔹 SEO Plugin (Choose One)
- Rank Math
- Yoast SEO
Used for:
- SEO titles
- Meta descriptions
- Sitemap
🔹 Cache & Speed Plugin
- WP Fastest Cache
- W3 Total Cache
- LiteSpeed Cache (if supported)
Improves:
- Website speed
- Core Web Vitals
🔹 Security Plugin
- Wordfence
- iThemes Security
Protects:
- Website from hacks
- Spam attacks
🔹 Image Optimization
- Smush
- ShortPixel
Reduces:
- Image size
- Loading time
🔹 Backup Plugin
- UpdraftPlus
Prevents:
- Data loss
- Website crashes
8.2 How to Install Plugins
Steps:
- Go to Plugins → Add New
- Search plugin name
- Click Install
- Click Activate
⚠️ Only install necessary plugins.
Section 9: Creating Mandatory Pages (CRITICAL for AdSense)
Many websites get rejected because of missing legal pages.
9.1 Required Pages for AdSense Approval
You must have:
✅ About Us
✅ Contact Us
✅ Privacy Policy
✅ Disclaimer (Recommended)
These pages build trust and transparency.
9.2 How to Create a Page in WordPress
Steps:
- Go to Pages → Add New
- Enter title
- Write content
- Click Publish
9.3 About Us Page (Human Style)
Your About page should:
- Explain who you are
- Explain website purpose
- Show expertise
- Be honest
Example structure:
- Introduction
- Website mission
- Content purpose
- Contact invitation
9.4 Contact Us Page
Add:
- Contact form (using WPForms or Contact Form 7)
- Email address
- Simple message
Google checks if users can reach you easily.
9.5 Privacy Policy Page (Very Important)
Your Privacy Policy must mention:
- Google AdSense
- Cookies
- Third-party ads
- Data collection
WordPress provides:
Settings → Privacy → Create New Page
Then customize it.
9.6 Disclaimer Page (Optional but Recommended)
Used for:
- Affiliate links
- Informational content
- Liability protection
Section 10: Creating Navigation Menu (User Experience)
Clear navigation improves:
- User trust
- Time on site
- AdSense approval chance
10.1 How to Create Menu
Steps:
- Go to Appearance → Menus
- Create new menu
- Add:
- Home
- Blog
- About
- Contact
- Privacy Policy
- Set as Primary Menu
10.2 Footer Menu Setup
Footer should include:
- Privacy Policy
- Disclaimer
- Contact
This looks professional.
Section 11: Writing Content That Google AdSense Loves (Human SEO)
Content is the heart of your website.
11.1 Content Rules for AdSense
Your content must be:
- Original
- Helpful
- Human written
- Easy to read
- Well structured
❌ Avoid:
- Copied content
- AI-spam text
- Thin articles
- Keyword stuffing
11.2 Article Structure (Perfect Format)
Every article should include:
- SEO-friendly title
- Introduction
- Headings (H2, H3)
- Short paragraphs
- Images
- Internal links
- Conclusion
11.3 Content Length for AdSense
Recommended:
- Minimum: 1200 words
- Best: 2000+ words
Long content performs better.
11.4 Human Writing Technique (Very Important)
Use:
- Simple words
- Personal tone
- Examples
- Real-life explanation
- Questions & answers
Example:
❌ “This article explains WordPress installation.”
✅ “In this guide, I’ll walk you through how to install WordPress even if you’ve never built a website before.”
11.5 Keyword Research (Beginner Method)
Use:
- Google Search suggestions
- “People also ask”
- Low competition long-tail keywords
Example:
- how to create wordpress website for adsense
- wordpress blog for beginners
Section 12: Advanced SEO Optimization for WordPress (AdSense Focused)
SEO helps Google understand, trust, and rank your website. Better SEO = more traffic = higher AdSense revenue.
12.1 On-Page SEO (What You Control)
On-page SEO includes everything inside your website.
12.1.1 SEO Title Optimization
Your title should:
- Be clear
- Include main keyword
- Sound natural
- Encourage clicks
❌ Bad:
WordPress WordPress Website WordPress Guide
✅ Good:
How to Create a WordPress Website for Beginners (Step-by-Step)
12.1.2 Meta Description (Human CTR Booster)
Meta description:
- 150–160 characters
- Explain benefit
- Invite user
Example:
Learn how to create a WordPress website from scratch using beginner-friendly steps, perfect for Google AdSense approval.
12.1.3 Heading Structure (Very Important)
Correct structure:
- H1 → Article title
- H2 → Main sections
- H3 → Sub-points
Never skip headings randomly.
12.1.4 Keyword Placement (Natural Only)
Place keyword in:
- Title
- First 100 words
- One subheading
- URL
- Meta description
⚠️ Do NOT overuse keywords.
12.2 Internal Linking Strategy (Hidden SEO Power)
Internal links help:
- Google crawl pages
- Users stay longer
- AdSense trust signals
Best Practices:
- Link relevant articles
- Use descriptive anchor text
- 3–6 internal links per post
Example:
Learn more in our WordPress SEO guide.
12.3 Image SEO Optimization
Images improve user experience, but only if optimized.
Best Image Practices:
- Compress images
- Use descriptive filenames
- Add ALT text
Example ALT:
wordpress-dashboard-for-beginners
Section 13: Website Speed & Core Web Vitals (AdSense Critical)
Google prefers fast websites.
13.1 Why Speed Matters
Slow websites cause:
- High bounce rate
- Lower rankings
- AdSense rejection
Fast websites:
- Rank better
- Earn more
- Retain users
13.2 Speed Optimization Checklist
Hosting
- Use SSD hosting
- Choose nearest server location
Cache Plugin Setup
Enable:
- Page caching
- Browser caching
- GZIP compression
Image Optimization
- Compress before upload
- Use WebP format if possible
Remove Unnecessary Plugins
- Delete unused plugins
- Avoid heavy builders
Test Speed Using:
- PageSpeed Insights
- GTmetrix
Aim for:
- Mobile score above 80
- Load time under 3 seconds
Section 14: Content Publishing Strategy (Grow Fast, Stay Safe)
14.1 How Many Articles Before AdSense?
Recommended:
- Minimum: 15–20 quality posts
- Ideal: 30+ posts
Each article should:
- Be original
- Be informative
- Solve a real problem
14.2 Content Posting Frequency
Best for beginners:
- 2–3 articles per week
Consistency matters more than speed.
14.3 Content Types That Work Best
High-performing AdSense content:
- How-to guides
- Tutorials
- Lists
- Beginner explanations
- Problem-solution posts
Section 15: Applying for Google AdSense (Step-by-Step)
This is where most beginners get nervous. Don’t worry.
15.1 AdSense Application Requirements
Before applying:
✅ Custom domain
✅ Original content
✅ Legal pages
✅ Clear navigation
✅ Mobile-friendly
✅ Fast website
15.2 How to Apply for AdSense
Steps:
- Visit Google AdSense website
- Sign in with Gmail
- Enter website URL
- Add basic info
- Submit application
Google will review your website.
15.3 AdSense Review Time
Usually:
- 3 days to 2 weeks
Be patient. Do NOT reapply repeatedly.
Section 16: Common AdSense Rejection Reasons & Fixes
16.1 Low-Quality Content
Fix:
- Rewrite articles
- Add depth
- Improve readability
16.2 Insufficient Content
Fix:
- Publish more articles
- Cover topics in detail
16.3 Policy Violations
Fix:
- Remove copyrighted material
- Avoid restricted niches
16.4 Poor Navigation
Fix:
- Add clear menu
- Improve layout
Section 17: Ad Placement Best Practices (After Approval)
17.1 Best Ad Positions
Recommended:
- After content
- Within content (1–2)
- Sidebar
- Header (limited)
⚠️ Never overload ads.
17.2 User Experience First
Google tracks:
- Time on site
- Click behavior
- Bounce rate
Bad UX = account risk.
Section 18: Long-Term Growth & Trust Building
18.1 Focus on E-E-A-T
Google values:
- Experience
- Expertise
- Authoritativeness
- Trustworthiness
Add:
- Author bio
- Real examples
- Honest advice
18.2 Update Old Content
- Refresh outdated posts
- Improve SEO
- Add new info
18.3 Avoid Shortcuts
❌ Buying traffic
❌ Click manipulation
❌ AI spam content
These cause permanent bans.
Final Words (Human Advice)
Building a WordPress website for AdSense is not a get-rich-quick scheme.
It is a long-term digital asset.
If you:
- Stay patient
- Create helpful content
- Follow Google guidelines
Success will come.
Thank you For your reading and it helps.
